Microsoft’s labs have so far completed prototypes of 15 of the 40 advertising technologies they are working on. These include technologies such as a video hyperlink that can detect products displayed on a television during a show or commercial, allowing viewers to zoom into products featured on the screen and click through to detailed product descriptions. For example, viewers of Sex And The City could click on Carrie Bradshaw’s designer shoes as she walks down a New York street and be taken straight to the shoemaker’s website.

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